Fitness Education

Resident fitness specialist and author Jen Dugard runs us through how to change the conversation when goal setting for new mums. We all know its helpful to set goals with our clients, but when working ...

FITREC.org is pleased to announce the appointment of Mel Tempest as Global Ambassador for FITREC fitness registration services. FITREC Managing Director Dennis Hosking states “Mel’s enthusiasm for collaboration and the progress of the fitness industry ...

Anyone in the health and wellness world can tell you that franchising is driving a large part of the growth of this industry. The fitness trend continues with no end in sight and with more ...

The new Spring 2018 Edition of the What’s New in Fitness magazine is the 20th Edition and continues to be a great resource for fitness professionals with relevant industry news, articles and resources to better ...

Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success.The usual case is that a lot of money is spent with disappointing results. So before you run ...

FITNESS LEAD GENERATION: Gen Z Who is Generation Z? They may be off your radar now, but Gen Z is an up and coming market to the fitness industry. They’re our teens, born after 2000. ...

Are you frustrated with trying to build a team? One of the toughest roadblocks for advanced fitness business owners is the massive frustration with trying to build a team. It’s not rocket science to hire ...

There’s one golden question every fitness industry entrepreneur wants the answer to: How to market their fitness business to their target client? In an industry that generates over $80 billion every year, it isn’t easy ...

Some business owners fill their schedule with great clients. Their calendar is full with people who follow the program that gets them results, people who are fun to be around, people who refer others, and ...

It’s tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there’s a fine line between attracting more clients and seriously devaluing your services. Here, we explain ...