Fitness Education

FITNESS LEAD GENERATION: Gen Z Who is Generation Z? They may be off your radar now, but Gen Z is an up and coming market to the fitness industry. They’re our teens, born after 2000. ...

Are you frustrated with trying to build a team? One of the toughest roadblocks for advanced fitness business owners is the massive frustration with trying to build a team. It’s not rocket science to hire ...

There’s one golden question every fitness industry entrepreneur wants the answer to: How to market their fitness business to their target client? In an industry that generates over $80 billion every year, it isn’t easy ...

Some business owners fill their schedule with great clients. Their calendar is full with people who follow the program that gets them results, people who are fun to be around, people who refer others, and ...

It’s tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there’s a fine line between attracting more clients and seriously devaluing your services. Here, we explain ...

Most people think the key to succeeding in business is having a great product or service. But guess what? People don’t actually buy a product or a service; instead, what they actually buy is the ...

Having worked with mums both pre and post natal for almost a decade, I have discovered that there are many myths around appropriate ways to exercise during pregnancy and recover postnatally. In this article I ...

To develop a truly functional commercial exercise space, both the end-user and the facility operator’s objectives need to be considered throughout the design process. It takes strong planning to clarify the objectives of both audiences ...

Sydney, Australia 29 May 2018: Fitness Australia today confirmed the appointment of a new Industry Council, an advisory group to provide advice and forum for consultation on issues relating to the diverse range of businesses ...

The much anticipated 2018 Sydney Fitness Show arrived at the International Convention Centre in Darling Harbour and the What’s New in Fitness filming crew went along to capture the moment. For the first time, the ...