Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Wearables are a modern technology effectively helping clubs to retain members. Through wearable technology you can help your members feel accomplished, increase the value of their personal training, create accountability and community, make physical activity fun, and give members the results they will keep coming back for. MYZONE’s heart rate monitoring system can bring your […]
5 Ways Wearables Keep Members Coming Back Read More »
Sponsorship is abundant, and it’s available to athletes of all levels from elites to beginners as well as clubs, sporting organisations, businesses and individual professionals. Now more than ever before, sponsorship is about the benefits you can give to your sponsors off the sporting field. Media, social media, social networking and brand ambassador activities are
An Insider’s Guide To Securing Sponsorship For Athletes Read More »
Whether you want to expand your personal training business or own your own gym, buying a franchise can be an easy, faster and more cost-effective way to grow your business and achieve your goals and vision. Whether you want to offer the convenience of 24/7 access, or go for something more specific like small communities
Fitness Franchises: Finding Your Best Fit Read More »
No matter what you may hear these days, the fact remains – email marketing is far from dead. Digital marketers do indeed take into account search engine and social media advertising. However, email marketing is still a great low-cost, direct way to create a relationship with your existing members and keep them in the loop
Tips for Successful Email Marketing Read More »
When I was 21 I headed to the United States and worked as a fitness professional in a gym in Raleigh, North Carolina. And due to that country’s lack of education and training standards back then (PT hadn’t been invented – yep, that’s how long ago we’re talking!), having gone through the ACHPER fitness leader
Taking Fitness Abroad Read More »
It’s hard to believe that more than 80 per cent of Australian school children are not meeting the minimum physical activity guidelines, ranking Australian children as some of the least active in the world. In a nation that credits sport as an integral part of its national identity, why are our kids becoming less active?
Tackling Childhood Obesity Head On Read More »
There are legal issues you need to be aware of when promoting your business through social media. Vanessa Emilio provides these tips to help you stay informed and out of court! Rule 1. Social Media T & C’s protect them, not you Did you know that Facebook owns your customer list? Yes, it’s in their
Social Media And The Law Read More »
FitnessU is a new brand of fitness education, backed by 25+ years of industry leadership, experience, and innovation from the fitness industry’s leading membership organisation, Australian Fitness Network. A key element of the fitnessU education package is its unique mentor arrangement, which each student has access to, as part of their enrolment. In this article,
The Benefits Of Mentoring Read More »
Calling all exercisers, fitness professionals, gym operators, and service providers – we have a big announcement for each and every one of you! Precor has just launched the Precor Coaching Centre – a comprehensive, web-based asset that will keep you up-to-date with the fitness information that matters to you. This new premium resource offers innovative and unique
Precor Release Online Coaching Centre Read More »
Is your PT business, gym or martial arts dojo bracing for a drop in cash flow and motivation levels over Christmas as the party season rolls around? If so, the following top tips from PaySmart and our Industry Experts will help keep your business and cash flow healthy over Christmas – not to mention keeping
Top Tips To Season-Proof Your Fitness Business Read More »
Australians neglecting physical and emotional benefits of exercise Australians claim to rate their health and happiness as two of the most important things in life1, yet almost 15 million2 of us miss out on one of the easiest ways to maintain our health and happiness because we don’t move enough. The research from Fitness First
Millions Missing Out on Key to Happiness Read More »
Want to know how to build instant rapport with your clients? Here are my top four tips to keep them coming back! 1. Listen & Learn! Don’t just listen, really listen. Listen to clients, not only with your ears but using NLP (neuro linguistic programming) methods, which use all your senses to give them your
Build Better Client Rapport Read More »
