Fitness Australia, the peak national industry association’s new CEO Bill Moore says running any business can be complicated.
“We want to simplify that, so we’ve developed the Grow Your Fitness Business Toolbox to address this. Covering all aspects of business life, we feel the Toolbox will help people whether they’re just starting out or want to grow. They need the tools to do just that.”
The most exciting part? The Toolbox has a collection of business podcasts, videos, templates, tools, guides, articles, news and tips ready to access and use at any time. And it’s now part of fitness business registration.
“We’re giving our members the tools and tips for their businesses to be more effective plus improve profitability. Fitness Australia registered fitness businesses now have access to resources on marketing, growth and development, as well as guidance on human resources, finance and management skills, through the Grow Your Fitness Business Toolbox initiative. A critical role for Fitness Australia to date has been registration and standards development. Now we want to focus heavily on helping members to grow. Fitness Australia focusing on members and membership growth means supporting the industry as a whole and its key stakeholders. It’s also about understanding the complexities of running a business to ensure they comply with regulations and guidelines, as well as having access to the latest sales and marketing strategies. As the peak national body for fitness, the industry can and should look to us to lead the way to continuing education and standards, as well as supporting the fitness industry and everyone in it to build a healthier and fitter Australia,” says Moore.