With a brand mantra of Different, Better, Body Fit Training was born, in no small part due to a lack of real science and longevity behind group fitness models on the market.
The fastest growing fitness franchise in Australia, BFT, entered the game and continues to use science and technology to drive positive outcomes – at all fitness levels.
In an over-saturated market where the clients needs have been placed second to the in and out cookie cutter approach that has seen so many gym goers lose motivation, BFT is working hard to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a community that is supportive and fun.
Body Fit Training offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, that provide superior and most importantly, personalised results.
The BFT philosophy centres on delivering results-driven programs via progressive training loads. In other words, members will increase their capacity and capability week-to-week in 4 – 6 week blocks.
Every program is personally designed by BFT founder Cameron Falloon. Cam has had an extensive career as a strength and conditioning head coach for elite teams including AFL’s Geelong Cats and Port Adelaide Power. Each BFT class is designed using the same principles he learned while training high performance athletes, now made available for the general population.
Body Fit Training have partnered with Evolt as their preferred supplier of body scan analysis. The Evolt 360 gives the ability to provide personalised feedback on the progressive and results driven programs that BFT offer.
Tracking body weight, body fat percentage, skeletal muscle mass and visceral fat level connects members with their goals, and brings back the emotional connection to their training.
“A gym members lifespan is largely dependent upon touch points, and Evolt allows our trainers and managers the opportunity to increase member longevity by tracking and engaging in their core drivers – their progress and results,” BFT Founder Cam Falloon.
Not only has Evolt provided BFT franchisees a tool to measure member’s progress over their lifespan and throughout the 8 & 12 week challenges, it also provides an alternate source of income, is a powerful marketing and lead generation tool, and compliments the personalised approach to training BFT is leading.
“Owning and Evolt 360 is a no brainer for me! We are in the business of results and the Evolt 360 allows us to engage our members in goal setting, progress tracking and helping them achieve the results they want. My retention rate is higher because my members see how effective our programming is. And as a business, you rarely say no to an additional stream of income, especially when it only compliments the results we are trying to achieve,” – Matt Thomas, BFT Franchisee.
Evolt is a technology-driven health and wellness company that is powering connected and digital health.
Evolt has developed an end-to-end solution that tracks detailed changes in the quality of activity, body composition and nutrition as well as sophisticated data analytics for member body composition changes.
At the forefront of technology and uses an evidence-based approach to its development and practical use, with their own Research and Development Team consisting of highly qualified professionals in the field of exercise science, body composition and nutrition.