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Dubai’s Landmark Group Plan $150m Fitness First Expansion

Dubai’s Landmark Group, owner of the Middle East franchise of global health and gym brand Fitness First, said it is to invest US$150m as part of a three-year regional expansion plan.

US$150 million will be invested into a three year regional expansion plan for Fitness First by Dubai’s Landmark Group, owner of the Fitness First Middle East franchise .
At present the company has a network of 8 clubs across 38 locations in the Middle East. There has been a reported 33% increase in memberships and 30 percent growth in year-on-year sales since the opening of 22 new clubs within the last 2 years.
As part of the plan, it is projected that the total number of will increase to 70 by the end of 2015 with new outlets opened in the UAE, Saudi Arabia, Kuwait, Qatar and Turkey during 2013.

Praveen Bhatnagar, CEO, Landmark Hotels and Wellness states “We are really pleased with the performance of Fitness First in the Middle East. We are committed to bridging the gap in fitness services in the region and meeting the lifestyle aspirations of the community,”

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