As World Continence Week concludes (24 to 30 June), the Australian Physiotherapy Association (APA) has heavily criticised a viral video produced by CrossFit Inc to promote the Reebok CrossFit Games* titled ‘Do you pee during workouts?’ (below).
The video producers interview women at CrossFit competitions about what they term ‘EIUL’ or exercised induced urinary leakage. The video shows women losing bladder control during competition, and sends the message that this is normal, and even something to be proud of. This message flies in the face of research supporting rehabilitation for the pelvic floor and it puts women at risk of bladder problems, loss of bowel control, and prolapse of the pelvic organs. The video has had more than 130,000 views on YouTube.
For more information contact Erik Froese at the Australian Physiotherapy Association on 03 9092 0829 or email email@example.com
* Note: Reebok is the naming partner for the Reebok CrossFit Games. It was not involved in the production of the video.