Strength Fitness Equipment

A unique approach to barbell training. Designed around the principle of Oscillating Kinetic Energy (OKE), BandBell Bars are unique, hand-made 80″ barbells that weigh 6LB. each – yet can handle weights in excess of 300LB. ...

Eleiko and NovoFit join forces to bring Eleiko best-in-class Strength products to Australian customers. NovoFit joins the Eleiko distributor network to better support the needs of facility owners, operators and lifters in Australia with best ...

Best-in-class series combines leading biomechanics with an eye-catching design. Life Fitness Australia today unveiled Axiom Series, a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable ...

Get more out of everything Matrix. No matter how you fit into the fitness industry, our resources can help you achieve more than you ever imagined. Discover tools and expert insights to boost ROI, tap ...

The Keiser A300 Belt Squat gives you dynamic power without shoulder loading. Only Keiser’s Dynamic Variable Resistance safely builds strength at any speed, which is the key to building maximum power (Force x Velocity). Keiser ...

Introducing the Hammer Strength plate-loaded belt squat. Following the recent introduction of the T-Bar Row and Vertical Smith Machine, Life Fitness is proud to release the Hammer Strength Plate-Loaded Belt Squat; the latest addition to ...

With more than three years of study, development, and testing, Precor introduce the Resolute™ Selectorised Strength Line. Our significant investment in research and thoughtful design has resulted in a premium, biomechanically sound, high-quality strength experience ...

The result of 4 years of R&D introduce the next generation of fitness innovation: Optimo Grips. The Optimo Grips provide you with 100% safety and hygiene when your training at the gym – that’s peace ...

PURE – Technogym’s most innovative plate loaded line extends to 20 pieces. Developed from Technogym’s extensive experience in athletic performance training as Official Supplier to the last 8 Olympic Games and many international elite athletes ...

The ultimate innovation in resistance training has been created right here in Australia. Virtual fitness classes are one of the hottest trends to come out of the fitness industry in recent years. While Covid-19 saw ...