Using SMS technology as a means of communicating with your existing members and prospects is not new. Client and member management systems usually have this function built in, allowing you to set up regular SMS auto responders with predetermined content depending on which category that member or prospect would belong to. Used properly, SMS technology is a great 'touch-point' function and can be used especially well with special offers and discounts for existing members or clients and to offer extra incentives to potential new members.
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