FACT: The fitness industry is dynamic and constantly evolving.
QUESTION: Can your cycle studio keep pace?
Over the next five weeks, we will bring you the benefits of Les Mills SPRINT and how it will attract new members and transform your cycle studio.
Why is HIIT such a hit?
Les Mills SPRINT is a High Intensity Interval Training (HIIT) workout built on science performed on an indoor bike. HIIT elicits more significant health benefits than standard moderate-intensity exercise programs and is a strong draw card for current and future members. HIIT makes grand promises to both clubs and consumers as an exercise category.
Why should you care?
- SPRINT has wide audience appeal, due to it being a HIIT solution with no joint impact
- Providing on trend workouts that deliver the results HIIT promises is key in a competitive market
- Younger members come to clubs knowing the type of training and results they want, so providing programs that deliver has never been more critical
- HIIT is a magnet for Millennials (18-34yr olds) More on why next week!
- No additional equipment required – runs in your existing cycle studio
See you at the finish line!