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Another Year, Up Another Gear: 2015 Fitness & Health Expo

Wrapping up the final event for 2015 in Brisbane, the Fitness & Health Expo has earned its prime position as the ultimate event for fitness and health for yet another year.

Undergoing an exciting re-brand this year to streamline national recognition of the event, the Expos have experienced a year of strong attendance across Australia, finishing the year with an increase of 55% and 37% in Sydney and Brisbane respectively.

It was a year of highlights including the very first Fitness & Health Expo managed by Diversified Communications in Brisbane.

Bringing the top fitness brands, personalities and live sporting events together, the Expo is gaining a dedicated following across Melbourne, Perth, Sydney and Brisbane from both industry professionals and fitness enthusiasts.

Director of the Fitness & Health Expo Shaun Krenz said the success of the Expo this year was ultimately due to its content.

“Our visitors come to an expo because they want a fun day out, they want to be educated and inspired and we felt we did this via our partnerships with key associations or tribal organisations throughout the Bodybuilding, Sports Modelling, CrossFit and Powerlifting Segments,” he said.

“In addition to this, our Healthy Living Stage was used to engage more general fitness enthusiasts via nutritional and health & wellbeing content. Our line-up of international athletes and celebrities was stronger than it has been in years and this engaged the masses from the local gyms who rushed to get their photo and learn the tricks of the trade from the best in the business.”

Shaun said the team was thrilled to add Brisbane to the portfolio and is excited about the opportunities within this region moving forward.

“In Brisbane, we anticipate a high level of growth from an exhibitor perspective and certainly the same from an extremely highly engaged market of fitness professionals and enthusiasts.”

Next year, the Fitness & Health Expo will present all the elements that visitors have come to enjoy with even more celebrities, additional offerings for Yoga & Pilates, more involvement from the technology, clothing & apparel and supplement segments along with a far more diverse range of show specials.

“Networking that supports the Expo will be everywhere in 2016 so if you work in the industry keep an eye out for that. The Expos will become even more interactive and there will be more opportunities to test your abilities and compete on the day.

“A Strongman competition will be added to all of the events and our CrossFit offering will be the most competitive, inspiring experience outside of the games. Our Bodybuilding, Sports Modelling and Powerlifting events will continue to attract the best of the best that this country has to offer.

“Excitingly for exhibitors, there will be even more association partnerships, particularly in the vertical segments, to ensure we continue to attract a diverse range of high-spending buyers to the events.”

In 2016, the confirmed dates for the Fitness & Health Expos across Australia are:

  • Melbourne: 29 April – 1 May, Melbourne Convention & Exhibition Centre
  • Perth: 19 – 21 August, Perth Convention & Exhibition Centre
  • Brisbane: 21- 23 October, Brisbane Convention & Exhibition Centre

The Expo will skip its visit to Sydney next year, gearing up for a massive return to the new ICC Sydney, Darling Harbour, in April 2017.

“2016 will be our biggest year yet and even more exciting is 2017 when we return to the newly refurbished Darling Harbour Centre. We know everyone is just as excited as us for that one!” said Shaun.

For more information about attending one of the Expos or if you’re interested in exhibiting please visit www.fitnessexpo.com.au and for regular updates follow the Expo on Twitter, Instagram and Facebook.

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