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Amer Sports Support Nepal Disaster Relief

Amer Sports organised several initiatives to help Nepal

After the devastating earthquake in April, Amer Sports and its brand companies quickly organised several initiatives and campaigns to help Nepal.

During the campaign time of  one month, the total value of  monetary donations reached almost 40,000 euros, complemented by donations of shoes and textiles.

Amer Sports Collection Box at the Red Cross

Amer Sports opened a digital Collection Box at the Finnish Red Cross’ website and Amer Sports committed to match 50 per cent of its value.

Salomon, Arc’teryx and Precor carried out additional campaigns

Salomon built a versatile program consisting of three levels of actions. First, Salomon supported the Amer Sports Red Cross initiative by encouraging its employees to participate in the Red Cross donation. Second, Salomon committed to match 50 per cent for the donations from employees located in Annecy, France to the World Food Program with specific support to Nepalese families and children.

In addition, 500 pairs of footwear and 5,000 pieces of textile will be sent to a non-governmental organisation called “GO SOS Himalaya” connected with the famous Salomon athlete Kilian Jornet.

Arc’teryx employees made their direct donations to the Canadian Red Cross, and in Canada the government had set up a program to match any personal donations to Nepal. Arc’teryx matched all the personal donations, to leverage the assistance by three.

In an effort to support the relief efforts in the earthquake region, Precor employees donated to American Red Cross and Precor matched the donations.

Commitment and fast actions

“All our brands were very committed to organizing their campaigns help Nepal in its crisis, and personally I am especially impressed about how quickly these campaigns started”, said Tea Lindfors, Manager, Corporate Responsibility and Communications at Amer Sports. “Our employees all over the world contributed to the Amer Sports Collection Box at the Finnish Red Cross and at the end we even exceeded our target. In addition, we received very positive feedback from the Red Cross organization: Amer Sports for Nepal was probably the most productive Collection Box ever at the Finnish Red Cross.”

You can view a video below of the Red Cross thanking Amer Sports. Or to find out more contact Precor using the form below.

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