The What’s New In Fitness (WNiF) website has become known as the go-to resource for what’s new in the Australian fitness industry.
Include a quarterly digital publication, a monthly eNewsletter with over 8,000 subscribers, a weekly ‘news feed’ to over 3,500 fitness professionals, and you have a formidable advertising platform.
Who take advantage of WNiF portal?
- National and international commercial gym equipment suppliers
- Domestic gym and fitness equipment retailers
- Fitness course and education providers
- Fitness franchisors including gyms, 24 hour gyms, personal training studios, group fitness provides
- Sports and nutrition supplement suppliers
- Sportswear retailers and clothing manufacturers
- Event organisers
Perfect for start up supplier businesses (especially nutrition supplement companies, sportswear and clothing manufacturers and retails, fitness and training aid suppliers) and essential for established commercial and domestic fitness suppliers. The WNiF Advertising Network offers a variety of ‘push’ and ‘pull’ marketing opportunities to suit your strategy. Starting at only $99, and packages built to cater for every budget, you can get your business out there and in focus within the Australian fitness industry’s professional network and beyond.
This is what we currently offer: –
- WNiF Online Media Kit – Quarterly (4 x digital editions) publication readership over 200,000 fitness business decision makers per edition – ads from $99.
- Commercial Fitness Equipment Supplier Guide – The ‘online expo’ with over 1700 registered businesses – ‘Premium’ advertising from $149 per month.
- WNiF Monthly eNewsletter – The industry’s trusted eNewsletter for over 7 years – positions from $149 per edition.
- Targeted Email Campaigns (examples below) – Solo email campaigns to your target market – campaigns from $750.
- Banner and Block Advertising – Strategic position maximises exposure for your business from only $149 per month.
- WNiF Weekly News Feed – Keeping you finger on the pulse from only $99 per edition – over 3,500 subscribers.
- Featured Article Placement – Get ‘sticky’ on the WNiF home page website from $149 per week.
Almost all businesses subscribe to a package where we can create a campaign over a 6 or 12 month period with strong brand recognition, prominent positioning and awareness and repetition all playing a part in the success.
1. WNiF Print
Q: Who should advertise in this publication?
A: Any supplier who has a product, service, course, franchise or opportunity they want to take to market.
Q: What will it do for their business?
A: Position it in front of key industry decision makers – a crucial marketing strategy – this is you r opportunity.
Stats, dates, costs, specs and more are all available on the WNiF Online Media Kit.
2. Commercial Fitness Supplier Guide
This website would not exist without our relationship with the Australian commercial gym and fitness equipment suppliers. With a steady flow of content coming from those suppliers, it made sense we build a platform containing a comprehensive guide of all the commercial fitness suppliers available to the fitness business owner community.
The WNiF Commercial Fitness Equipment Supplier Guide contains over 1700 registered commercial fitness supplier businesses. Showcasing your supplier business to over 50,000 unique visitors per month, you know you are reaching your true target ‘trade’ audience with all the relevant information on your range of commercial fitness equipment and supplier products and services to help them make that purchasing decision.
The WNiF Commercial Fitness Supplier Guide is “online fitness supplier expo”.
For details on how to list your supplier business, including examples of how your it all comes together click here.
3. WNiF Monthly eNewsletter
The WNiF monthly eNewsletter is the most trusted fitness business resource with over 8,200 fitness business decision maker subscribers.
Expect to be reading about the latest technology available from suppliers around the world, new product releases and announcements, promo videos, trade offers and discounts, press releases and a whole lot more.
The WNiF eNewsletter represents a highly targeted and quick response fitness marketing and advertising platform for any fitness supplier, fitness course provider, fitness franchisor and those looking to sell their fitness business.
Subscribe to our monthly eNewsletter. Click on the images to view previous editions.
For a full rundown of specs, costs, distribution, deadline dates and more click here.
4. Targeted Email Campaigns
A targeted email campaign differs from the WNiF eNewsletter in two ways. Firstly, all of the content is for your business only (the WNiF eNewsletter features up to 8 suppliers) and secondly, your message is send to a specific targeted group e.g. gyms & personal training studios in NSW, VIC and QLD (whereas everyone on the distribution list receives the WNiF eNewsletter).
Suppliers can connect with a specific ‘trade’ audience such as gyms, health clubs, fitness centres, PT studios etc.
Choose your audience – targeted email campaigns are available for the B-2-B market with over 10,000 registered businesses or for the B-2-C market we have over 450,000 Australian health and fitness conscious consumers in our database.
Click on the links below to view some examples:
Contact us direct on 1300 38 38 77 for quote on your next campaign.
5. Banners and Block Advertising
Online banner and block advertising gives you the opportunity to tap into a cost effective means of increasing your brand exposure. Positions are available throughout this site. Strategically placed, you can look to maximise the exposure of your business, campaign or promotion.
You can see examples throughout the website. With the option of ‘static’ or ‘animated’ and costs starting from as low as $149 per month we can place a campaign to suit your budget and purpose.
We can even make your banner or block ‘responsive’ so it adapts in size to it’s viewing environment (desktop down to mobile device).
Some examples can be viewed below. For additional information including costs click here.
6. WNiF Weekly News Feed
The WNiF Weekly News Feed currently has 3,509 fitness professional subscribers (April 2015).
Comprising a ‘lead in‘ of the 7 newest articles from the website, the weekly news feed provides readers with a snapshot of the latest news published on WNiF.
The news feed is distributed every Tuesday morning and is designed to be 100% Smartphone and tablet compatible allowing easy flow and reading regardless of what device it is viewed on.
Strictly limited positions available. Custom packages available for multiple weeks. For more information including examples click here.
7. Featured Article Placement
For only $249 you can make your feature article ‘sticky’ on the WNiF.com.au ‘Home‘ page by taking the first and top spots !
WNiF.com.au is an extremely fast moving website with at least one article or post published every single day of the week.
This is a great way for your business to retain some longevity with your article. Details on how it all works can be found here.
If you have a questions about any of the above or would like to speak to a consultant, send us a message through our Contact page or call us on 1300 38 38 77.