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MELBOURNE FITNESS & HEALTH EXPO - COVERING EVERY ANGLE

Fast Forward: A Look At The Year Ahead In Fitness

Fitness is ever-developing and improving – this makes it an incredibly exciting and vibrant industry to be a part of but also means you always have to have one eye on the future.

This year’s Fitness & Health Expo will showcase some of the latest trends and developments in products, equipment, approaches and theories from some of the biggest names in the business of fitness.

Here, some of these brands share their predictions for the coming 12 months:

In gym equipment:
“In line with the growing opportunities made possible by the Internet of Things across many sectors, connectivity is key. With a combination of product and digital innovation, Technogym, for example, has created a unique connected wellness ecosystem offering users a fully personalised wellness experience enabling them to seamlessly manage their fitness lifestyle whenever and wherever they are, and providing operators important insights to evolve business models.”
– Technogym Founder and President, Nerio Alessandri

“Functional Fitness is very much on-trend. Precor acquired Queenax for this very reason. Queenax helps operators stay on-trend with the latest in functional fitness with its unlimited configurations, optionals and add-ons.”
Precor Australia’s Business Manager, Peter Dugmore

In fitness apparel:
“This year we’ll see the fitness apparel market grow even stronger, with new upstart labels rivaling the bigger more established brands – not just in fitness wear but in the sportslux meets streetwear space. Gym owners and personal trainers will start to tap into this market too, making on–trend, high end active apparel that helps promote their business and strengthen their culture while also extending their revenue stream.”
– SLY Active Director, Yetta K.

In fitness education:
“More and more students are majoring in kinesiology after studying with us at the Australian Institute of Fitness, which indicates that they are preparing themselves for careers in allied health fields. We’re also seeing many health and fitness professionals taking the time to create age-appropriate fitness programs to keep older adults healthy and active. As the baby boom generation ages into retirement, some of these people have more discretionary money than their younger counterparts.”
– National Training Maestro for the Australian Institute of Fitness, Rosemary Marchese

In adventure racing:
“2016 is going to be all about UX (User Experience), it’s no longer good enough to just put on a race with great obstacles, the whole experience from car parking to festival area, music, activations, branding, show bags, add-ons like spectator tours, helicopter flights around the course and celebrity appearances will decide if an event is worth attending. It’s a buyers market, which is great for the racer: better events, better prices and more value for money.. never a better time to get dirty!”
– Spartan Race Australia, Max DeLacy

In fitness wearables:
“Technology will continue to advance with wearables with sensors built into clothing and new developments in how we track data but the most exciting part of wearables is how the data will be used. People’s activity and health data recorded from their wearables will be used to prescribe healthy behaviours and help intervene before people fall out of these behaviours. This provides huge opportunities for Health insurance groups to set their members cover and benefits based on their members’ tracked health and fitness behaviours. Further it allows corporates, schools and other significant community groups including health clubs to create reward platforms that recognise and incentivise positive health behaviours. This is exactly what we are looking into with MYZONE.”
– MYZONE Asia Pacific Director, Michael Jordan

In exercise classes:
“Crucially, we do see technology as a core offering that needs to be adopted in fitness businesses. The growing influence of social media platforms, the ‘always on’ device preference/mentality and the bleeding edge of technology and devices blurs the relationship between activity and monitoring. The dramatic rise of wearable technology bears evidence of this. Market feedback also shows us that virtual fitness is growing in appeal to the millennial market, and to male users with a liking for the product due to convenience and flexibility. Virtual fitness attracts new members, and retains existing members. In fact, most virtual attendees do, or go on to do live classes. Les Mills is in the virtual space. Our classes are played on the big screen through a pumping sound system. You’ll be guided by an instructor who will coach and encourage you in a world-class fitness experience every time, everywhere. Currently we have six virtual programs on offer BODYBALANCE, BODYPUMP, BODYCOMBAT, SH’BAM, CXWORX and RPM.”
– Les Mills CEO, David Lewis

Don’t miss the opportunity to see what’s hot in the industry and what trends and technology are about to hit Australian shores. Visit this year’s premier trade event, the Fitness & Health Expo, April 29 – May 1 at the Melbourne Convention & Exhibition Centre.

FREE ONLINE ENTRY for trade visitors who pre-register – click here.

View the 2016 Exhibitor Directory.

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