The annual FILEX fitness convention and Fitness & Health Expo were held on the weekend 10 to 12 April, at the Melbourne Convention & Exhibition Centre.
2015 FILEX Fitness Convention
FILEX is owned and organised by Australian Fitness Network (Network). Network’s CEO Ryan Hogan, says, “The event was fantastic, with 120+ presenters delivering more than 250 sessions over three days. It’s no wonder the 2,000+ delegates who attended over the weekend delivered such rave reviews in response to their experience!”
Meredith Littlefair is one such “rave reviewer”. She says “FILEX truly is first class! The collective experiences and knowledge obtained at FILEX, all create such a positive industry vibe and you can feel this resonating among the conference delegates. It is this inspiration that we all take back to our clubs, which will ultimately flow through to our staff and our members.”
OH! Magazine was one of the many valuable sponsors at the Business Summit and within the main program. OH! Magazine’s publisher and editor Analee Matthews reported an exceptional response to her involvement. She says “As a direct response to my sponsorship offering at FILEX, I ran almost fourty meetings over four days, equating to a 17 per cent immediate response rate. And we received more than half those leads before I even left the stage after presenting my special offer! I couldn’t be happier with the almost immediate return on investment, and I can’t wait to be involved again next year.”
Justin Tamsett from Active Management is a perpetual FILEX presenter, supporter and sponsor, and the organiser behind the #Connections event that enables attendees to kick off their FILEX weekend in a social and relaxed environment. He had this to say “I’ve been speaking at FILEX every year since 2002,” he says. “And that’s because it’s good for my business. It’s good for me to be involved, it’s good for me to be present, to share with others all that I’ve learned, and to learn from what others share! I haven’t missed a FILEX and I don’t plan to. It really is the pinnacle of the Australian fitness industry calendar.”
Di Galea was one of the almost 200 volunteers required to ensure the event’s success. Says Di of her first experience as a FILEX volunteer, “I’m a relatively new personal trainer and I thought volunteering at FILEX would help me gain an even better understanding of the fitness industry. I was right! The passion, the inspiration, the energy – it all exceeded my expectations and confirmed that I am in exactly the right place for right now. I had a great time, learned heaps, made new friends and can’t wait to be back again next year to do it all over!”
Network’s Executive Director, Nigel Champion adds “FILEX 2015 was an amazing culmination of fitness education, which saw the convergence of all aspects of fitness into one memorable and massive weekend. The weekend brings together three key industry events: FILEX; Les Mills Reebok ONE LIVE, which is attended by more than 2,000 instructors; and the Fitness & Health Expo, which has tens of thousands of visitors over the three days.”
In 2016, FILEX and the Fitness & Health Expo will be once again held in Melbourne, from 29 April to 1 May. To find out more enquire below.
Photos courtesy of Gareth Christian Photography.
2015 Fitness & Health Expo
What do you get when you bring the top fitness brands, celebrities and live sporting events together under one roof at the Melbourne Convention and Exhibition Centre for three days? You get tens of thousands of visitors and the biggest fitness event in the southern hemisphere.
In Melbourne for the second time in its 21-year history, the Fitness and Health Expo, the industry’s number one event, has raised Melbournian heart rates with more than 19,800 square metres of the latest gym equipment, exercises classes, fitness clothing and accessories, VIP fitness celebrity workouts and the thrill of live sporting events.
Officially launching with Australia’s Strongest Man Derek Boyer pulling a 33-tonne Airservices fire truck along the edge of the Yarra River, the Expo rolled into town on Friday April 10.
Over the three days visitors passed through the doors of the Melbourne Convention & Exhibition Centre to visit more that 200 exhibitors.
The Strength and Conditioning Zone, now into its fourth year, showcased four feature areas – Natural Bodybuilding, CrossFit, Martial Arts and Powerlifting – and proved to be one of the biggest attractions at the Expo this year with thousands of athletes competing live for state, national and international titles.
Word Records were broken as part of Powerlifitng Australia’s Pacific Invitational event, which showcased the strongest men and women in the world as they tackled all-time records.
Among some of the record highlights was Jezza Uepa, from Nauru, setting a new World Record in the open division with a squat of 415kg and New Zealander Brett Gibbs bettering his previous Squat World Record with a new one at 280.5kg in the 83kg class.
A popular new addition to the Expo this year was the Rob Forte Reebok Invitational, a battle between some of Australia’s best CrossFit athletes who competed in state-based teams. The winning team was NSW consisting of Khan Porter, Chad Mackay, Lindsay Vaughan and Vicki Webber.
Australian and international fitness celebrities and top athletes also featured at the Expo to run VIP training sessions, meet and greet the public and also share their tips and advice. Big names included Michelle Bridges, Commando Steve, Shannon Ponton and LA celebrity trainer Max Philisaire.
Some of the latest product releases launched at the expo included a new indoor surfing class (SurfSet), healthy vending machines (Lean Machine), gym equipment that remembers who you are (Milon) and workouts set within a video game (Versus).
Event Director of the Fitness and Health Expo Shaun Krenz said they were yet again overwhelmed by the response from the Melbourne market.
“This fitness market in this country just keeps going from strength to strength. The industry is constantly innovating and the market responds well as people are always looking for an edge for their fitness or a way to motivate themselves with something new.”
The Expo will head to Melbourne again 29 April to 1 May 2016. Upcoming dates for the Fitness & Health Expo in other states are:
Perth 11 to 13 September 2015 – Perth Convention & Exhibition Centre
Sydney 16 to 18 October 2015 – Sydney Showground, Sydney Olympic Park
Brisbane 24 to 25 October 2015 – Brisbane Convention & Exhibition Centre
Article compiled for What’s New in Fitness by Analee Matthews.