Part 2 begins here…8. Engage external sales expertise
The buzz at the moment is lead generation and social media, but what about conversion? From my decades of experience in working with businesses, it’s those who focus on quality communication and use tried-and-tested sales systems that are specifically tailored to their business which generate the greatest success—that is reducing the sales cycle and future-proofing their business. 9. Learn from others
Running a successful business in isolation can be tough but it doesn’t have to be lonely when you’re at the top of your game. Savvy operators will be connecting with the best people in the industry to learn best practice. There are some fantastic organisations who are regularly facilitating get-togethers with industry leaders, where you can attend and talk about your marketing, sales, and your actual business outcomes.
Sharing with like-minded people who are willing to help will be a surefire contributor to your overall success.
Spending a little bit of time and money in attending these opportunities, and finding out what other successful businesses do will save you money and time in the long term.10. Commit to continuous training
When it comes to external training — leadership, sales or management or whatever — understand that one training session is not enough. Regular, ongoing training is essential for long-term success and implementation. Yes, you can learn new information from a one-off training session, but you can’t implement it properly or refine it succinctly, without undertaking ongoing, regular training.
To be brutally honest, one-off training is more often than not, a wasted investment.
The value and return on investment only ever comes with ongoing training that enables you to ensure implementation and progression of skills.11. Ensure you recruit right
When it comes to business success, your people are your lifeline. To ensure you are recruiting the right people for your team, work with experts who specialise in recruitment. Every business person knows it can be a very expensive exercise if you employee the wrong person.
Once you have your videos done, your marketing materials expertly written, your website updated and concise, imagine how much more time you’ll have available to do what you love to do? In terms of all the other necessary tasks, your best solution is to outsource, outsource, outsource!
Experts who specialise in the areas we’ve explored will work faster than you, making the return on investment well worthwhile rather than attempt to do it yourself at a substandard level.
You might think you don’t have the budget to do any of this, but if you do undertake it all down the track you’ll be forced to find the money to fix it, and endure painful and costly downtime. By doing it the right way from the very start, you’ll reduce your stress, have more time, and make more money in the long run.
It may take an initial adjustment to get your head around the concept of spending money now in order to avoid expensive consequences in the future, but once you do, your business and your bottom line will benefit.
For a comprehensive list of Steve’s external supplier recommendations, or to find out more about how Impact Training Corporation can teach you how to make more money for your business email firstname.lastname@example.org. You can also book a call, book a call or Zoom.
About Impact Training & how they can help your business
Impact Training Corporation specialise in sales conversion as well as sales and lead management. We help you remove the clunkiness of the sequencing in your sales presentation and teach you how to develop and implement an extraordinary qualification process where you learn how to meet-and- greet so people are genuinely inspired to buy. We help you to determine if the time you are spending on l=ead conversion is matching the time you’re spending on lead creation. We show you how to reduce your stress by cleaning up your sales process, so it is swifter and contains less objections. We even teach you how to have people turn up feeling inspired to buy, as a result of your authority blueprint. The result is, of course, increased income. The truth is, it’s impossible to give your sales system a much-needed makeover, unless you tap into external sales expertise. We specialise in teaching you what you’ll need to know in the future, now, because there’s not much in business that more sales won’t fix! After all, every business starts with a sale.