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Endulge guilt-free, with Atkins

Satisfy your sweet tooth – guilt free – with the snap of a new Atkins Endulge Chocolate Break bar

Created for Aussies’ tastebuds, Atkins Nutritionals’ newest sweet-treat – the Atkins Endulge Chocolate Break – contains 75% less sugar than regular chocolate coated wafers and only 2.6 grams of carbohydrates per bar.

Scheduled to hit supermarket shelves this October, this thin wafer bar layered in delicious milk chocolate has already received top approval by radio-personality and New Atkins follower, Fifi Box.

“In teaming up with New Atkins last year, I knew my biggest challenge would be cutting out sugar and sweet snacks. Then I discovered the great range of Atkins bars and my healthy lifestyle goals seemingly just fell into place! Now I’m rarely without an Atkins bar in my handbag – and the scrumptious new Chocolate Break may just have pushed my previous favourite into second place,” said Fifi.

Accredited Practising Dietitian and independent advisor to Atkins Nutritionals, Duncan Hunter said: “On average, Australians consume about 53kg of sugar each year*, with snacks accounting for a significant proportion of this– such as the 4.5kg of chocolate** the average Aussie eats each year.

“Atkins low-sugar, low-carbohydrate bars are an excellent ‘smart-snack’ option for those trying to cut back on their sugar intake; lose or maintain weight; or simply seeking a healthier lifestyle.”

The new Atkins Endulge Chocolate Break will be available in the health food aisle at leading supermarkets including Coles, Woolworths and IGA, and selected pharmacies across Australia in October 2014 as a handy three pack – RRP $6.99 (3 x 21.5g bars).

Nutritional Comparisons (per serve)

  • 1 x Tim Tam (18.3g per serve) = 11.8g carbs  = 8.1g sugar
  • Kit Kat (20g per serve) = 12.5g carbs  = 9.74g sugar
  • Crunchie (18g per serve) = 12.5g carbs  = 11.1g sugar
  • Mars Bar (18g per serve) = 12.7g carbs  = 10.3g sugar
  • Snickers Fun Size (18g per serve) = 10.2g carbs  = 8.8g sugar
  • Picnic (19g per serve) = 10.5g carbs  = 8.1g sugar
  • Atkins Chocolate Break (21.5g per serve) = 2.6g carbs  = 1.5 g sugar

**2014 Annual CAOBISCO Statistical Bulletin

Click here to find out more.

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